Swaddling is the art of snugly wrapping a baby in a blanket for warmth and security. It can keep your baby from being disturbed by their own startle reflex, and it can help them stay warm and toasty for the first few days of life until their internal thermostat kicks in. It may even help to calm your baby. Help keep your baby secure and warm with our Cuddly Critter Swaddle Blanket. Order it today and start making memories for a lifetime.